← Custom Software
Software you sell, not software you use.
Building a product to sell is a different problem from building a tool for your own team. Multi-tenancy, billing, onboarding and support all have to exist before the first customer, and they're the parts founders underestimate.
What usually brings people here
- A service business wanting to productise what it already does manually.
- An internal tool other companies keep asking to buy.
- A founder with a validated idea and no technical team.
- An existing product that can't take on more customers without falling over.
What we build
- Multi-tenant architecture with proper data isolation
- Subscription billing, plans and usage limits
- Self-service signup, onboarding and trials
- Organisation, team and role management
- Admin tooling so you can support your own customers
How we approach it
- 1
Narrow the first release
The smallest version somebody would pay for, not the version that beats every competitor.
- 2
Build the boring parts properly
Tenancy, billing and permissions are hard to retrofit and easy to get wrong.
- 3
Instrument it
You need to see activation, usage and churn from the first customer, not the hundredth.
What you get
- A platform that can take on customers without a rebuild
- Billing connected to a payment provider you control
- Admin tools for your own support team
- Infrastructure sized to what you have, with a path to more